Your Business cannot afford to waste precious resources on `Fly by Night Companies’ whose main aim is to fleece hard earned cash out of new Businesses who are unaware of the genuine options that are available to them.
Get your Business to “Another Level” with the Internet but make sure you avoid these `Fly by Nights.’ When these Companies contact you, you will get a phone call offering you a Web Site. This, of course, is good advice, but this is only a small part of what you need to be successful via the Internet.
There are many facets behind the scenes of a Website that need to be in place in order for your Business to get the exposure it needs. Just building a Site is nowhere near enough, but these Companies will not tell you that. So you are left with a Website floating in Cyberspace but with nobody viewing it
These Companies are playing on two facts:
The person who runs the Business doesn’t know much about the Internet and what they need.
They know that you are aware that the future is on the Internet, and that you need the Internet to put your Business on “another level”
A genuine Web designer will automatically know what you need for your particular type of Business and can offer you several options to select from. An upgrade should only be necessary when there is a substantial change or growth in your Company, and this can be reviewed at your request.
1. Make sure it has a Content Editor system for quick and easy changes that you can do yourself. Not having to pay a web designer to change text and pages will save you money in the future
2. It is essential that your Site looks good with nice big galleries and information pages.
3. Ask what keywords your Site is being optimized for. Make sure the keywords will get you found.
4. Don’t pay inflated monthly fees; “it’s a con”.
5 . Make sure that Search Engine Entry and Search Engine Optimization comes as standard. “There’s no point in having a website if no-one can find you”.
6. There are a few companies offering DIY advice on Marketing, if you can find one of those, take it as that will keep costs down.
You don’t need to pay anymore than £400 for a Website with around £100 a year for hosting unless you are thinking about e-commerce that will cost more.
Getting On-line for a small Business is simple, but to avoid being ripped and to help put your business on another level use these 6 points.
Mr S Thacker
www.anotherleveluk.com
